With two WCC regular season games left before Vegas, our season is another "middler"; just like our branding as a "Mid-Major".
To be honest, I just don't like "Mid-Major". It's a PR label that says "we may never grow up".
Looking back on both previous and current WCC campaigns, it appears we are "stuck in the middle"; just like the song. (Click on the link below to listen to the song while you read).
Stuck In the Middle With You
http://www.dailymotion.com/video/xmwp0x_stuck-in-the-middle-with-you-stealers-wheel_music
The data.
From 2009 - 2015, SCU has finished 4th three times, 6th (tie) once, 7th twice, and 9th once in the WCC.
(This includes this year's projection - 7th.)
Makes me feel like the condiments on a good sandwich: looks good, tastes good, healthy, but you're not the beef or main event.
Our average RPI over that time period - 196. Our RPI range 104-302. The "M" word again.
We do own two post season titles - the CIT and CBI.
As Season Ticket Holders, we want the "menu" to change...
Quietly, furtively, there is change afoot...Hope...
There is evidence.
Did you know Santa Clara has an Integrated Marketing Communications Plan? It was developed by the Office of Marketing and Communications with University wide input in October, 2013.
AND. There IS a "to do" bullet in the document...
"Work with Provost’s Office on athletics blue ribbon committee communications"...
AND. Rumor has it - some bigger name MBB home games next season to start to elevate the schedule. These games require budget we've not had before....
AND. Athletics facilities upgrades are happening - now, including upcoming Leavey locker room upgrades....
AND. Athletics has submitted their "amp it up" plan to the Trustees.
AND. As Season Ticket Holders and fans, we wonder WHEN...
When we might get some communication on the "plan".
When SCU will be bold enough to say we want to be the Major in "Mid-Major".
When we're either really "On a Mission" or just "stuck in the middle".
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